Assessments

In February of 2008, Community Tourism Assessments of Longview and Kelso, Washington were conducted, and the findings were presented in workshops in March. The assessment provides an unbiased overview of the community – how it is seen by a visitor. It includes a review of local marketing efforts, signage, attractions, critical mass, retail mix, ease of getting around, customer service, visitor amenities such as parking and public restrooms, overall appeal, and the community’s ability to attract overnight visitors.
In performing the “Community Assessment,” we looked at the area through the eyes of a first-time visitor. No prior research was facilitated, and no community representatives were contacted except to set up the project, and the town and surrounding area were “secretly shopped.”

Download the assessments here:

Kelso.
Longview.

"The findings and suggestions in this report can provide our community with many ideas, strategies, and goals to reach for. We hope that it fosters dialogue in the community and becomes a springboard for the community in enhancing its tourism industry, leading to greater prosperity, rejuvenation, and enjoyment by all the citizens. This report offers a first step in reaching that goal."